Thursday, September 29, 2011

Is Google+ Really A Googol-Pus?

Is the Social Networking Service Innovative, or a 10^100-Armed Octopus? 


Every day, it seems, you hear another story about Google that makes you wonder if the California-based company is on the fast track to complete global domination

In late September, the company announced that it was opening three data centers in Hong Kong, Taiwan and Singapore. Right after it was through opening up one in London, that is. And just for good measure, one in Oklahoma, just in case Texas just up and disappears one evening, I imagine. 

That same month, it was announced that the company’s web browser Chrome would eclipse Mozilla Firefox as the web’s second most utilized service. By then, the company had already put in a mega-huge bid to purchase Motorola, and earlier in the month, the company purchased Zagat for a measly $125 million.

And oh yeah, the firm is investing in housing subsidies, solar energy, potentially unwanted face tracking programs, and publication of archaic (and to some, sacrosanct) literature. And also, they have some minor plans to eliminate tangible cash spending by consumers before the end of the decade. Nothing major, really, as far as aspirations go

As of the current, the two major happenings going down for the Goog involve A.) accusations of monopolization in congressional antitrust hearings, and B.) the absolutely MASSIVE success of the recently “open to the public” social networking service Google+. . . and these two, I assure you, probably have more to do with one another than Old Schmidt-Head would want you to believe

The following is a quote taken from a WebProNews article written by Chris Crum entitled “The Ever-Changing World of Social Media.” I want you to pay real close attention to the wording here, and tell me if it sounds even vaguely familiar. 

“Essentially, the point is that Google as a whole – it’s portfolio of products – is the network. Your Google account, regardless of whether you use Google+ itself, makes you a user, because it’s all connected, and will be connected in many more ways as time progresses. Google+ – the streams, circles, hangouts, etc. are simply features of the greater Google social network.”

If that quote rings a certain bell, it’s because you probably heard this line circa 1991:

"In three years, Cyberdyne will become the largest supplier of military computer systems. All stealth bombers are upgraded with Cyberdyne computers, becoming fully unmanned. Afterwards, they fly with a perfect operational record. The Skynet Funding Bill is passed. The system goes online on August 4th, 1997. Human decisions are removed from strategic defense. Skynet begins to learn at a geometric rate. It becomes self-aware 2:14 AM, Eastern time, August 29th. "

Now, I'm not necessarily saying that Google+ will lead us into nuclear Armageddon, but the reality the the Google leviathan is COMPLETELY changing the technological infrastructure of not only U.S., but global culture simply cannot be ignored. At this juncture, you really can't call Google industrial leaders anymore, since there's virtually zero competition for the ever-growing multi-platform juggernaut to trample (unless the name of your company bears the moniker of a certain red and/or green fruit, anyway.)

And as fate would have it, as Google did unto Yahoo, it now looks to do unto Facebook. The thing is, Google has also proven to be the good times killer for scores of other industries, as well. One look at the list of Google holdings lets you know that the organizations intents rest well beyond the domain of online services: not only has Google turned into the largest software baron since Microsoft in the mid '90s, it's probably an even more omnipresent force (or threat?) than the mighty MS could ever dare dream of. 

You go online? Your inbox is maintained by Google. You want to watch streaming videos? Well, you're going to do so on Google's watch. . .literally. Hell, if you want to find anything via the Internet, odds are, you'll have to go through Google, in some manifestation, first. With the success of the Droid O/S, you cannot even escape Google's presence away from the World Wide Web now. As such, Google+ is the natural extension of the company's hyper expansive, hyper aggressive business strategy: apparently, these guys are ripping pages from Bill Gates' old playbook, right down to the antitrust litigation.

The question now is just how much personal information we're giving up to the Goog by signing up for Google+. Being a part of just one Google cog is enough to reel you into the rest of the system: the next time you're on Google+, try opening up a second window and heading to YouTube, or Blogger, or even the Google homepage.

What do you see? Well, what you see is. . .well, you. By accessing and signing up for Google's myriad web services, you pretty much (perhaps unknowingly) create a public portfolio connecting all of your social media profiles together.

In other (and far more dramatic phrasing), Google has become freakin' Skynet

As we all know by now, Google's supposed business motto is "Don't be evil." Now, to some, "intrusion" may not exactly be synonymous with inhumanity (and even less with "robot war," but come 2020, that might all change), but la verdad es las verdad here.

You know, for a worldwide-recognized business, a shockingly few number of people know exactly what the term "Google" actually means. For those not in the know, it's derived from the term "googol," which is the numerical term for one followed by one hundred zeroes.

Mathematicians says that there's no practical use for such a gargantuan number. Methinks if Google keeps on keeping on, we may just have to use 10^100 to list the number of ways the unstoppable Goog permeates our lives, online and off. 

1 comment:

  1. Great, riveting, captivating, and informative post! Keep it up.

    ReplyDelete